SEO (Search Engine Optimization)
SEO (Search Engine Optimization) is the process of optimizing a website to rank higher on search engines like Google, increasing organic (free) traffic.
Search Engine Optimization (SEO) is a digital marketing strategy used to improve a website’s visibility on search engines like Google. The main goal of SEO is to increase organic (non-paid) traffic by ranking higher in search engine results pages (SERPs). When users search for information, products, or services online, SEO helps ensure that a website appears among the top results, making it more likely to be visited.
On-Page SEO (On Your Website)
- Keyword Research
- Title Tag Optimization
- Meta Description
- URL Structure
- Header Tags (H1, H2, H3)
- Keyword Placement
- Image Optimization (Alt tags)
- Internal Linking
Off-Page SEO (Outside Website)
Main Techniques:
- Backlink Building
- Guest Posting
- Social Sharing
- Influencer Outreach
- Directory Submissions
